Have you ever heard of magical towns in Mexico? Chances are 50/50. I’m not talking about ghost towns or haunted places, but rather a government initiative. To promote tourism within the country, the Mexican government launched a program called “Pueblos Mágicos” (Magical Towns) back in 2001. This program has proved to be very popular both among domestic and international travelers. The current list includes 121 destinations and continues growing every year as new places are being added.

What Is a Pueblo Mágico?

An old town lit up at night.
Real de Catorce

According to the Mexican Tourism Secretariat’s website, a pueblo mágico is a locality that has symbolic attributes, legends, history, transcendental facts, “everydayness”, in other words, magic that emanates from each one of its social/cultural expressions. Each pueblo mágico is different from one another and has its charm or magic. It’s an important component of Mexico’s identity and one of the main objectives of this program is to reevaluate these places’ significance and share them with the world.

This program has been successful at such a level that governments from other countries like Colombia, Argentina, and Spain created similar programs and asked the Mexican government for advice.

Do They Have to Meet any Criteria?

A road lined with trees as seen from inside a car.

Yes, they do. Not any town can become a pueblo mágico. To become one, they have to apply to become part of the program. They must have a population of no less than 20,000 people, be located no more than 124 miles away from a city with good connectivity, have a formally constituted committee, present long-term economic/development plans, provide efficient health/security infrastructures, demonstrate why they should receive the designation as pueblo mágico (what makes them unique), among other requirements.

Once they receive the designation, they must comply with several standards to not lose it. It has happened before. If they lose their designation, they have to reapply and start the process all over again.

Importance of Pueblos Mágicos

White and orange building hosting the handicraft city market.
Market in San Cristobal de las Casas

Pueblos Mágicos are tourism boosters. They have placed these small towns/villages on the map. Many people didn’t even know they existed. Tourism has grown, jobs are being created, their rich culture is being shared and overall their economies have improved.

People used to only think of Cancún or Mexico City when they heard “Mexico”. Now, thanks to Pueblos Mágicos many domestic and international tourists are visiting these places and rediscovering Mexico’s true essence. Each pueblo mágico has a lot to offer everyone, be it museums, natural attractions, archaeological sites, delicious regional cuisine, traditions, festivals, etc. Mexicans are starting to connect themselves with their roots and foreigners are allowed to experience Mexican culture at its finest.

What Is There to Do Anyway?

A beach at sunset.
Sayulita beach

The options are endless. Are you a foodie? You can visit any pueblo mágico and enjoy delicious dishes from each region. Do you like cultural festivals? Try San Cristóbal de las Casas in Chiapas. Do you like nature? Then visit the Bacalar lagoon with seven colors or the world’s tallest monolith in Bernal, Querétaro. Do you want to buy a special handcrafted decoration item? You can do that in virtually any pueblo mágico. Some specialize in wood, while others specialize in clay. You won’t have enough space in your suitcase to pack everything up.

Each pueblo mágico has a main square. You can start there. There are always churches and other historic buildings/monuments in the area that might interest you. You can also visit the local market or eat authentic food at one of the many restaurants there. Pueblos mágicos have a charm to them hard to describe. It’s a different vibe from big cities or even other small towns. I love sitting at the plaza and watching people walking by or engaging themselves in lively conversations. I love the aroma of freshly baked bread coming from the bakery. Regional dances and other artistic expressions are so fun and enriching to watch as well. It’s a good opportunity to immerse yourself in another culture and enjoy an ambiance you don’t get in other places.

Pueblos mágicos have become so famous that even TV and Hollywood producers film their shows/films there. Have you seen The Mexican, with Brad Pitt and Julia Roberts? Well, it was shot in a small mountain town in central Mexico. You didn’t know that, right? And just like that, numerous telenovelas and movies have been shot in different pueblos mágicos. I don’t know about you, but all those facts amaze me. That in itself could be a good reason to visit them.

You can easily spend a whole day at a pueblo mágico. One day won’t be enough. I remember visiting Coatepec and the coffee tour I took lasted around 7 hours. You can stay at one of the boutique hotels or ex haciendas in the area and continue your trip the next day. If you prefer, you can make it a one-day thing traveling from your base city. Let’s say you’re staying in Querétaro City but you want to visit Bernal or Tequisquiapan. The trip to either destination takes around 1 hour. Since it’s a short drive you have time to leave early in the morning and come back at night. Or you can make a circuit as I do. I visit one pueblo mágico one day, then another one the next day, and so on.

Most Visited Pueblos Mágicos

Sunset seen from a lookout.
Sunset in Álamos

The first towns to receive this title were Huasca de Ocampo, Mexcaltitlán, Tepoztlán, and Real de Catorce. There are currently 121 pueblos mágicos and the list continues growing.

Most places are located in central/south Mexico. The top ten of most visited pueblos mágicos in 2018 is:

  1. Orizaba, Veracruz. Rumors have it that the emblematic Palacio de Hierro (Steel Palace) was designed by Gustave Eiffel, who designed the Eiffel Tower in Paris.
  2. Álamos, Sonora. Birthplace of Mexican diva María Félix.
  3. Atlixco, Puebla. Charming town on the outskirts of Popocatépetl volcano.
  4. Zacatlán de las Manzanas, Puebla. Nature all around and apples, apples, apples! Hence, the name.
  5. Bacalar, Quintana Roo. Kayak riding or swimming in the beautiful Cenote Azul.
  6. Bernal, Querétaro. A picturesque town with the Peña (the world’s tallest monolith) as background.
  7. Pátzcuaro, Michoacán. Colonial city with peculiar traditions. You will love Dia de Muertos here.
  8. Cuetzalan, Puebla. Fog, pebbled streets, and coffee.
  9. Cuatro Ciénegas, Coahuila. Crystalline-water pond in the middle of the desert and white dunes. Great for photos.
  10. Huauchinango, Puebla. Rappelling, horseback riding, boat riding. Delicious trouts too!

Final Thoughts

I’m in love with pueblos mágicos. I always try to visit one when I’m on vacation. It’s not that hard since there’s usually one close to a major city. I’m always amazed by all I can find. They are all so different from one another. I have a bucket list of the next ones I want to visit. It’s so hard to decide because I want to visit them all.

What about you? Have you visited any of these places? If not, what are you waiting for? I bet you’ll love them as much as I do. Let me know in the comments below. I hope you have a magical experience.

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Book your flight

The first thing you have to do is find cheap flights. But where do you find those? There are many search engines, but the one I highly recommend is Skyscanner. Here you can compare fares from all over the world and pick the one that suits you best.

Book your accommodation

The next thing you have to do is secure your lodging. Whether you prefer a hostel, a guesthouse, a B&B, or a hotel, you can find them all on Booking. You can find lodging of all kinds ranging from cheap to expensive and somewhere in between. Many people have scored good deals using it.

Another popular option is Hostelworld. This website focuses on hostels as opposed to hotels.

Book a tour

In some places, you might want to hire a tour. Not all places are equally accessible to visit by oneself. It helps enormously when you visit with a local guide who can show you around and answer any questions you might have…all in your native language. My to-go place is Viator as they offer tours of all kinds and have a presence all over the world.

Rent a car

Public transportation is usually cheaper than renting a car, but it’s sometimes more complicated and time-consuming. That’s a reality. In some cases, it’s more convenient to rent a car. My recommendation is Rentalcars.com. Here you can compare rates and choose the one that fits you best.

Book your bus tickets

You can save money by booking bus tickets online. My favorite site to do this is Busbud.

Get travel insurance

Never travel without a travel insurance policy, especially during these days! Travel insurance can save your life. My recommendations are World Nomads and Insured Nomads. Both companies cover COVID-19 related incidents, which is crucial these days.

More resources

Just click on the “Plan your trip” tab at the top of this page, and you will find more resources like getting Mexican insurance for your foreign car, buying travel accessories, and learning Spanish. And, of course, don’t forget to check back often to read about more tips on Mexico travel.


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18 Replies to “Magical Towns in Mexico – You Will Be Enchanted”

  1. Hi, Enrique,

    What interesting information here, I didn’t know anything before about magical towns in Mexico.

    I also have never been to Mexico before, but your post really encourages me to plan a visit there on one of my future vacations.

    I have lived in Spain for several years and I still remember the loudly speaking of the local people, their colorful festivals and their friendly attitude and desire to change a few words with you on the street even if they see you for the first time 🙂

    I am glad I have found your website, it is good to get some travel tips from a real person that definitely knows the best where to go and what to do when on a vacation to Mexico.


    1. Hi, Ionut,

      I’m glad you liked this. I hope you decide to visit someday. There are so many things to see and do.

      So you lived in Spain? I’ve never been there, but I’ve heard it’s a beautiful country. Since we have a Spanish heritage in Mexico, our cultures share many similarities.

      Thanks for your words. I’ll continue doing my best to provide useful information for all those interested in visiting Mexico.

  2. Hello,
    This is the first time I am hearing of such a thing as a magical town in Mexico. If life permits, the next time I have a chance to go there I will have to see one of these towns. You make it sound very enticing.
    Thank you for the info!

    1. Hi, there.

      Yes, it’s a somewhat recent initiative by the government to promote tourism. I hope you can visit someday. You’ll love them!

      Thanks for commenting.

  3. I’m glad I found this. I didn’t realize Mexico had a Magic City initiative. And it sounds like they’ve got a good plan in place to make it special. Thanks for sharing!

  4. What a clever program!! I think it’s an excellent initiative to boost up tourists’ visits to Mexico. I haven’t been there but I have heard so many great things about Mexico. It is so rich in history and historic buildings. I love mexican food, I would go there just to try all the good regional foods! Thank you for this very informative post about visiting Mexico and its pueblos magicos. Sounds like magic indeed!!

    1. Hi, Anne,

      Yes, I think it’s an excellent idea. It has been growing ever since it was created. If I’m not mistaken, this year 10 more towns were added to the list. I hope you visit someday. Do you have anything similar in Italy or France? I know Spain does.

      Thanks for commenting!

  5. wow this is amazing, loved reading through your explanation of such a great initiative set in place for tourism.

    7 Hours is a long time to be drinking coffee I bet you were amped up by the end of it 🙂 I would love to travel to this destination one day and create some memories.

    Fascinating too about films being shot in these destinations to, that otherwise may have gone unheard of if it wasn’t for “Pueblos Mágicos”.

    Itching to read more of your articles Enrique! Great piece.

    1. Hi, Will,

      I’m glad you liked it. This program has proved to be very successful in boosting tourism.

      I wasn’t drinking coffee the whole time lol. They took us to a coffee plantation, an ex hacienda and a small shop where they explained the whole process to us. It’s very entertaining and informative. I will be writing about it in a later post.

      Yes, several films have been shot in Mexico. As a matter of fact, that would be an excellent idea for a future post.

      Thanks for commenting!

  6. What a great idea. Good for Mexico to try to drum up some special places. I have never heard of this but seems like a great idea. I live in MA and we have a town called Sturbridge where they have a small portion of the town set in the late 1800’s or so but it is a fantastic place to visit. Well done on the article as well.

    1. Hi, Eric,

      Yeah, I’m glad the government is doing something to promote tourism. I think they’re doing a good job so far.

      I’ve never been to MA but will include Sturbridge on my bucket list. It sounds like the kind of place I like. Thanks for commenting.

  7. Interesting site and information. Especially for me since I live in Mexico. I have never heard of this program you mentioned but I am sure the government has many programs I have never heard of. I will be reviewing your site more.

    Looks like there is a lot of information I can use.
    Thanks for sharing.

    1. Hi, John,

      I’m glad you found this useful. Where do you live in Mexico if you don’t mind my asking? There are many pueblos magicos all throughout Mexico, although most of them are concentrated in the central/southern portion of the country. I hope you can visit someday. Thanks for commenting.

  8. These all sound like amazing places to visit!
    I would like to visit Atlixco, Puebla because it would be fun to see the volcano there.
    I’ve only visited Mexico City briefly but I’m looking forward to visiting some of these places.
    You mentioned that Argentina and Colombia created similar programs.
    Are other countries in South America going to start doing this more?
    I recently visited Peru and we traveled through so many small towns that were beautiful and yet there were almost no tourists in many of those towns.
    Thanks for all the helpful information about these magical places!

    1. Hi, Jesse,

      Yes, governments from other countries in Latin America are starting to implement this program. About Peru, I don’t know if they’ve already adopted it.

      I’m glad you found this useful and hope you visit someday. Thanks for commenting.

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